RIGGS: Journal of Artificial Intelligence and Digital Business
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Pengaruh Celebrity Endorser dan Brand Image Terhadap Keputusan Pembelian Produk Nivea Bodylotion
The purpose of this study was to determine and analyze the influence of celebrity endorsers and brand image on purchasing decisions for Nivea Body Lotion Products. The population in this study were consumers who purchased Nivea Body Lotion Products, where the sample taken was 93 consumers using the
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