ADVERTISING IN THE ERA OF CONVERSATIONAL ASSISTANTS: ETHICAL AND LEGAL IMPLICATIONS OF EXPLOITATING INTIMATE CONVERSATIONS | Zenodo Skip to main Communities My dashboard Log in Sign up Scientific events of the "Ștefan cel Mare" Academy of the MIA of the Republic of Moldova// Evenimente științifice ale Academiei "Ștefan cel Mare" a MAI Published May 1, 2026 | Version v1 Conference paper Open ADVERTISING IN THE ERA OF CONVERSATIONAL ASSISTANTS: ETHICAL AND LEGAL IMPLICATIONS OF EXPLOITATING INTIMATE CONVERSATIONS Authors/Creators PASCARI, Ludmila (Researcher) 1 MUNTEANU, Tatiana (Researcher) 1 Show affiliations 1. Technical University of Moldova Description The integration of conversational artificial intelligence systems into the digital ecosystem has profoundly transformed contemporary advertising strategies. Direct interaction between consumers and virtual assistants enables the collection and analysis of significant volumes of conversational data, facilitating the hyper-personalization of commercial messages. However, the use of this data raises major ethical and legal issues, particularly with regard to privacy protection, emotional manipulation, and the transparency of algorithmic processes. The study analyzes the economic impact of conversational advertising, the risks associated with the exploitation of intimate conversations, and the applicable legal framework. The analysis is based on international statistical data and an assessment of the European and national regulatory framework. The results highlight the need to develop regulatory and self-regulatory mechanisms for the responsible use of artificial intelligence in marketing. Files p_525-534.pdf Files (268.6 kB) Name Size Download all p_525-534.pdf md5:92f3c2390fd0ed2dc9a5e86be410e0bc 268.6 kB Preview Download 27 Views 20 Downloads Show more details All versions This version Views Total views 27 27 Downloads Total downloads 20 20 Data volume Total data volume 6.2 MB 6.2 MB More info on how stats are collected.... Versions External resources Indexed in OpenAIRE Communities Keywords and subjects Keywords conversational AI, parasocial attachment, privacy, sensitive data, ethics, digital marketing, conversational advertising, legal regulation, advertising targeting Details DOI DOI Badge DOI 10.5281/zenodo.19950590 Markdown [](https://doi.org/10.5281/zenodo.19950590) reStructuredText .. image:: https://zenodo.org/badge/DOI/10.5281/zenodo.19950590.svg :target: https://doi.org/10.5281/zenodo.19950590 HTML <a href="https://doi.org/10.5281/zenodo.19950590"><img src="https://zenodo.org/badge/DOI/10.5281/zenodo.19950590.svg" alt="DOI"></a> Image URL https://zenodo.org/badge/DOI/10.5281/zenodo.19950590.svg Target URL https://doi.org/10.5281/zenodo.19950590 Resource type Conference paper Publisher Deprtamentul editorial poligrafic al Academiei "Ștefan cel Mare" a MAI Conference RECONFIGURAREA PROTECȚIEI CONSUMATORILOR ÎN ERA DIGITALĂ: PROVOCĂRI TEORETICE ȘI PRACTICE , Chișinău, Republica Moldova, 12-13 martie 2026 Languages English Rights License Creative Commons Attribution 4.0 International The Creative Commons Attribution license allows re-distribution and re-use of a licensed work on the condition that the creator is appropriately credited. Read more Citation Export Technical metadata Created May 1, 2026 Modified May 1, 2026 Jump up About About Policies Infrastructure Principles Projects Roadmap Contact Blog Blog Support Help FAQ Developers REST API OAI-PMH Contribute GitHub Donate Funded by Powered by CERN Data Centre & InvenioRDM Status Privacy policy Cookie policy Terms of Use This site uses cookies. Find out more on how we use cookies Accept all cookies Accept only essential cookies