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Pengaruh Brand Awareness, Kepercayaan Konsumen, dan Strategi Konten Media Marketing, terhadap Minat Pembelian Ulang (Studi pada Pelanggan E-Commerce Lazada di Kota Bandung)

Nurfasha, Muthia Ipada et al.
RIGGS: Journal of Artificial Intelligence and Digital Business · Papers
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brand-awareness
brand awareness, strategi konten media marketing, minat pembelian ulang, e-commerce lazada
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