Conceptio › Archive › Zenodo (CERN)
Zenodo (CERN)open access

Strategic Brand Management and Marketing Effectiveness in the Airline Industry: A KPI-Driven Approach

MoghadasNian, SeyyedAbdolHojjat et al.
Zenodo (CERN) · Papers · License: Open Access
Open Source ↗
digitaltransformation
Airline Industry, Brand Management, Marketing Strategies, Key Performance Indicators, Digital Transformation, Customer Engagement
This document is indexed with metadata only — full text is not available in the archive for this record. Open the official source ↗
Record · ID 237726
Retrieved via Conceptio — every document is proof-bundled with source, license, and retrieval metadata.