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Taking “Fun and Games” Seriously: Proposing the Hedonic-Motivation System Adoption Model (HMSAM)

Lowry, Paul Benjamin et al.
Byu Scholarsarchive · Other
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mixed
hedonic-motivation system adoption model (hmsam), technology acceptance model, cognitive absorption, immersion, hedonic-motivation systems, utilitarian-motivation systems, mixed-motivation systems, gaming
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Record · ID 369761
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