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Why Sympathy Beats Accessibility in Consumer Purchase Intention? A study of an Indonesian Inclusive Coffee Shop

Name: Why Sympathy Beats Accessibility in Consumer Purchase Intention? A study of an Indonesian Inclusive Coffee Shop
License: Open Access

Cindy Magdalena (23634346) et al.

Figshare · Datasets · License: Open Access

marketing communications, communication studies, social value theory, emotional values, inclusivitiy, purchase intention models

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