Beyond main effects assumption in conjoint analysis comparison of conjoint value analysis vs. choice-based conjoint. Statistical approach and construction of desings applied to new product development.

Enríquez Jaramillo, Álvaro José Paredes Medina, Ramiro Andrés

Repositorio Digital Usfq · Other

marketing - comportamiento del consumidor, marketing - toma de decisiones, marketing - investigaciones, ciencias sociales, comercio

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