Beyond the Panopticon- A review of The eye of the master: A social history of Artificial intelligence

This review essay focuses on Matteo Pasquinelli’s recent work, The eye of the master: A social history of Artificial intelligence, which offers a politicized genealogy of AI and highlights the inseparability of AI’s ontology from the social and political conditions that produce its algorithms. Crucially, Pasquinelli connects Babbage’s labor theory of automation and principle of labor calculation to Marx’s concept of the general intellect and reveals how various forms of machine intelligence mirrors, embodies, and amplifies the analytical intelligence of collective labour. Pasquinelli traces AI’s history alongside labour analysis, psychometrics, and the drive for a ‘control revolution,’ unpacking technical concepts such as self-organization and cybernetics to show that capitalist technologies are fundamentally sociomorphic and sociogenic: they formalize proven patterns of social cooperation rather than the biomorphic replication of how an individual’s mind performs a given task. This review argues that Pasquinelli’s analysis contributes vital insights into AI’s sociopolitical underpinnings and thus, advocating for democratic technopolitical practices to reshape algorithmic governance.