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From Prompt to Purchase: How AI Brand Recommendations Move Consumers on the Open Web
When a conversational assistant recommends a brand to a user with no recent observed engagement, that user's same-name Google search rises $+4.3$ percentage points (pp) [$3.1$, $5.5$], visits to the brand's own site $+2.4$ pp [$1.4$, $3.5$], and brand-specific retailer-page visits $+1.0$ pp [$0.3$,
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