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PENGGUNAAN CELEBRITY ENDORSER DAN FAKTOR-FAKTOR YANG HARUS DIPERTIMBANGKAN DALAM PEMILIHAN ENDORSER
Using celebrity endorser for communicating a product has been increasing over the pastyears. It has more advantages rather than using non-celebrity endorser. Marketers obviouslyacknowledge the power of celebrities in influencing consumer-purchasing decisions. Any brandcan get a celebrity easily, but
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