Economic: Journal Economic and Business
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The Effect of Influencer Marketing, User-Generated Content, And Brand Image on Purchasing Decisions for Skintific Products on Tiktok Shop
This study aims to analyze the influence of influencer marketing, user generated content, and brand image on purchasing decisions for skintific products in the TikTok shop. The method used is quantitative descriptive with non-probability sampling and accidental sampling techniques, involving 68 resp
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