Fokus Ekonomi
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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MEMILIH OPERATOR SELULER (Studi pada Sebuah Perguruan Tinggi di Yogyakarta)
Based on this research, it’s found that many factors can influence the consumer decisionto choose cellular’s operator. This article explains about the influence of merk, price, quality andpromotion towards consumer decision to choose cellular’s operator. The sample of this researchare university stu
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