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PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO PADA MAHASISWA UNIVERSITAS TELKOM
Smartphones industry continues to grow rapidly encourage producers to launch their flagship products. Various strategies done by companies to be able to capture market share and retain consumers either by building a strong brand image. Oppo's strategy in building the brand image makes Oppo brand as
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