Majalah Bisnis & IPTEK
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PENGARUH PERILAKU KONSUMEN DAN GAYA HIDUP TERHADAP PROSES KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH
This study aims to determine how consumer behavior, lifestyles and the purchase decision process made by users of cosmetic products, the level of influence the behavior and lifestyles of consumers towards cosmetic products Wardah partially and simultaneously.This research is quantitative
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