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PENGARUH IKLAN TELEVISI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN: (Studi Pada Produk Bakmi Mewah)

Wahida, Nur et al.
Majalah Bisnis & IPTEK · Papers
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The consumption level of instant noodle in Indonesia eventually nominated as the second position in the world. Mayora has created Bakmi Mewah which different from other fast food that has been served in today’s market, through the television advertisement marketing strategy. The purpose of this rese
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