Majalah Bisnis & IPTEK
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PENGARUH PROMOSI DAN SALURAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN: SURVEY PRODUK FASHION PADA SALAH SATU DEPARTEMENT STORE DI KOTA CIMAHI
The decline in sales of fashion products in one of the department stores in Cimahi City is the background of this research. So the authors want to know whether there is an influence of promotion and distribution channels on purchasing decisions on fashion products at one of the department stores in
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