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PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN: (STUDI PADA SALAH SATU USAHA KONVEKSI DI KABUPATEN BANDUNG)
This research was conducted in a convection business in Bandung with the aim of knowing and analyzing the effect of product quality and promotion on purchasing decisions. The research method used is a quantitative method with a descriptive and verification approach. The sample used is respondents wh
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