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Avaliação de atributos de compra no processo de aquisição de automóveis de alto valor

Lemos, Ricardo Felipe
Repositório PUCRS · Papers
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consumidores
The modern companies can not afford to brush aside consumer's behaviour, more diverse than never before. Proper updating of a thorough database of customers and clients as well as segmenting the market based on demographics has not only lost its importance as a marketing tool but has become an incre
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