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Is There a Customer Relationship Effect from Bank ATM Surcharges?

Massoud, Nadia et al.
NYU Faculty Digital Archive · Papers
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multidisciplinary
This paper investigates the use of ATM surcharges as a sategic device to increase bank profitability. We show that ATM surcharge changes can have both a direct effect on bank profitability and an indirect effect via customer switching and a related customer relationship effect. That is, customer swi
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