Comunicação e poder: uma leitura semiológica da campanha institucional RBS "O amor é a melhor herança. Cuide das crianças"

The access to social mass media brought different implications for the actual citizens. In Brazil, an underdeveloped country, where the social exclusion, lack of access to factors of quality of life, the TV seems to be a media of communication more accessible, more present, assuming to play the part