Repositorio de Universidad Autónoma de Chile.
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Quality e-commerce: Business commitments assumed for the consumer's benefit [El comercio electrónico de Calidad: Compromises empresariales asumidos en beneficio del consumidor]
Companies must adapt to the new times. In this sense, to reach a larger market niche, they must also operate on the Internet. Commercial transactions carried out over the Internet may imply a certain degree of distrust for the consumer. This appreciation is not always unfounded, given that some comp
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