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Brand personality of public transport: A proposed model [Personalidad de marca del transporte público: Una propuesta de modelo]

Ríos G.V. et al.
Repositorio de Universidad Autónoma de Chile. · Papers
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chilemodelpublic-transportsantiago
This research applies the brand personality theory, and with this the personality traits that users assign to the companies that opérate the public transport service in the city of Santiago de Chile. Through an exhaustive review of the literature and the application of semi-structured questionnaires
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