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A social-cognitive approach to salesperson work motivation
industrial-and-organizational-psychologymarketingorganizational-culturepsychologysocial-scienceswork-motivation
The purpose of this study was to apply a social-cognitive model of motivation, used extensively in educational psychology, to a sales setting. The topic pertaining to work motivation and its importance is evidenced by the amount of research devoted to the topic. The literature examined for this stud
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