Economic: Journal Economic and Business
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The Influence of Content Marketing and Online Customer Reviews on Purchasing Decisions for Nivea Hand & Body Lotion on The TikTok Platform (Case study on Students of Management Department of Medan State University Class of 2021)
Skin care using hand & body lotion is an important step in maintaining skin moisture, one of which is by using Nivea products. However, based on Top Brand Index data, Nivea has experienced a decline in purchasing decisions from year to year. This study aims to analyze the effect of Content Marke
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