Economic: Journal Economic and Business
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Implementation of Content Marketing and FOMO (Fear of Missing Out) Marketing on Instagram @Espangeran_ to Increase Gen Z Consumer Loyalty
This study aims to examine how the Instagram account @espangeran_ utilizes content marketing strategies and FOMO (Fear of Missing Out) marketing to build and maintain customer loyalty among Generation Z. In today's highly competitive digital era, the use of social media has become a crucial tool for
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