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Interactive Instagram Advertising as an Experiential Offering and Its Impact on Perceived Value of Fashion Brands

Kim, Kyuree et al.
Iowa State · Other
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businesscommunicationmarketingsocialmedia
degreedisciplines::social and behavioral sciences::communication::social media, degreedisciplines::arts and humanities::art and design::fashion design, degreedisciplines::business::marketing, interactivity, social media advertising, instagram, consumer experience, perceived value
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Record · ID 202753
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