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Kampanye Advertising dalam Era Digital: Pengaruh Media Sosial terhadap Pemaknaan Realitas Sosial

Ridho Hafiz Maulana et al.
Terang : Jurnal Kajian Ilmu Sosial, Politik dan Hukum · Papers
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social-media
This study examines the transformation of advertising campaigns in the digital era and how social media has an impact on the meaning of consumers' social reality. Through a comprehensive literature review and case analysis, the study identified the mechanisms by which personalized advertising conten
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