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Meneropong Penerapan Green Marketing Pada UMKM Kuliner Lokal

Pradani, Rizki Febri Eka et al.
RIGGS: Journal of Artificial Intelligence and Digital Business · Papers
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green-marketingumkm
Penelitian ini mengkaji penerapan green marketing pada UMKM King Geprek yang berada di Kabupaten Probolinggo sebagai bentuk dukungan terhadap praktik bisnis berkelanjutan. Penelitian menggunakan metode kualitatif dengan jenis pendekatan deskriptif untuk mengeksplorasi bagaimana elemen-elemen bauran
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