RIGGS: Journal of Artificial Intelligence and Digital Business
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Pengaruh Brand Image dan Harga Terhadap Keputusan Pembelian Moisturizer Skintific Pada Generasi Z di Kota Bandung
Studi ini dilaksanakan untuk mengkaji Pengaruh Brand Image dan Harga terhadap Keputusan Pembelian produk moisturizer skintific kepada generasi Z di Kota Bandung. Studi ini memakai penelitian Kuantitatif dengan pendekatan desktiptif dan verifikatif. Populasi yang dipakai pada penelitian ini yaitu Gen
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