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Optimalisasi Strategi Bisnis UMKM: Analisis SWOT dan QSPM pada Yoga Barbershop di Palaran

Diyaa Aaisyah Salmaa Putri Atmaja et al.
Mars: Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer · Papers
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This study ais to formulate development strategies for Yoga Barbershop in Palaran, East Kalimantan, using SWOT analysis and the Quantitative Strategic Planning Matrix (QSPM). SWOT analysis is utilized to assess internal and external factors,combned with QSPM to determine priority strategies. The stu
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