Jurnal Pajak dan Analisis Ekonomi Syariah
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Pengaruh Kemudahan Penggunaan, Kepuasan Pengguna, dan Digital Marketing terhadap Loyalitas Pelanggan E-Wallet Dana di Kota Bireuen
This study aims to analyze the effects of ease of use, user satisfaction, and digital marketing on customer loyalty among DANA e-wallet users in Bireuen City. A quantitative approach with an associative research design was employed, involving 95 respondents selected through purposive sampling. Data
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