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Online advertising using Banner Exchange among Malaysian Dot Com companies

Chong, Fionne Lai Fung
UM Research Repository · Papers · License: CC BY-NC-ND 4.0
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e-commerceindustrial-and-organizational-psychology
This exploratory study attempts to understand the view and perceptions of Dot Com companies toward Online Advertising using Banner Exchange as an advertising tool. Banner Exchange works as the following. A company can exchanges their banners with other companies, this is considered as the customer-t
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