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AI-Based Personalization and Consumer Purchase Intention: Examining the Effects of Social Media Engagement and Digital Content Quality

Wahyudi, Jaemi et al.
Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya · Papers
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aiplspurchaseintentionsem
ai-based personalization, social media engagement, digital content quality, purchase intention, sem-pls
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Record · ID 318971
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