Determinant Factors of Entrepreneurial Intention within Generation Z Students: Case of Koléa University Campus in Algeria

Purpose: This research work attempts to identify the determining factors of Koléa university campus generation Z students’ entrepreneurial intention. Design/Method/Approach: The applied research method is a quantitative approach in which a sample of 93 responses were analyzed using two software tools, IBM SPSS 25 and smartPLS4, and by adopting Structural Equation Modeling and Partial Least Squares for analysis and estimation. Findings: Results showed a significant and positive impact of subjective norms on the entrepreneurial intention of the study sample. However, entrepreneurial training, attitude towards entrepreneurship, and perceived behavioral control had no impact on the entrepreneurial intentions of these students. Theoretical Implications: This study contributes to the extent literature on generation Z students’ entrepreneurial intention in an Algerian context by highlighting the importance of subjective norms in fostering this intention. Practical Implications: Algerian universities should pay more attention to entrepreneurial education and trainings they offer to their students in order to incite them to create their own business. Originality/Value: Understanding the characteristics of generation Z students is important for universities and businesses. knowing what stimulates the generation Z entrepreneurial intention is both interesting and primordial. In addition, such study in the Algerian context is scarce and still not common. Research Limitations/Future Research: Limitations in this study include those related to the size of the sample and its area by focusing only on Koléa university students. Therefore, it is desirable to conduct more studies on the variables impacting entrepreneurial intention among Generation Z students enrolled in different Algerian institutions and to draw conclusions by extrapolating the results. Paper Type: Empirical