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PENGARUH PERILAKU KONSUMEN DAN PROSES PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN : (STUDI PADA SALAH SATU JAJANAN KULINER DI KOTA BANDUNG)
Deciding to buy is an essential aspect of a company's business activities. The goal of this study is to determine the effect of consumer behavior and psychological processes on purchasing decisions. The research model uses the inferential approach by distributing questionnaires to consumers on a cul
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