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Agreement and error in automated scoring of student marketing posts

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and-researchautomated-scoringeducationeducational-assessmentevaluationlarge-language-models
Automated assessment of marketing writing requires scores that reflect the quality of students' submissions. We examined agreement between human ratings and three scoring modes in the BrandSim research module: deterministic rules, a large language model (LLM), and an equal-weight combination of thei
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Record · ID 976947 · SHA-256 181194287ca0a0b3
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