RIGGS: Journal of Artificial Intelligence and Digital Business
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Peran Brand Love Dalam Memediasi Pengaruh Brand Trust terhadap Purchase Intention pada Pengguna Iphone Di Kota Gorontalo
This study aims to analyze and explain the Influence of Brand Love's Role in Mediating the Influence of Brand Trust on Purchase Intention on iPhone Users in Gorontalo City. The method used in this study is a quantitative approach with descriptive presentation. Data collection used by using a survey,
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