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The Influence of AI Chatbot Responsiveness, Information Quality, Usability, and Anthropomorphism on Customer Satisfaction and Customer Loyalty among Marketplace Users in Jabodetabek

Andrew Andrew (26127438) et al. · figshare
Figshare · Datasets · License: CC BY 4.0
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e-commercehuman-computer-interaction
This study examines the influence of AI chatbot responsiveness, information quality, usability, and antrhopomorphism on customer satisfaction and customer loyalty among e-commerce marketplace users in Jabodetabek, Indonesia, using survey data from 464 respondents. The results show that
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